In the early 20th century, several research studies were conducted and reached the same conclusion: blue is the world’s favorite color. A 2010 study conducted by psychologists Karen Schloss and Stephen E. Palmer showed that a person’s preference for a particular color can be determined by averaging out what that person associates with that color. For example, green is linked with nature and plants overall, orange is often associated with autumn and Halloween and pink typically represents love and femininity. But what exactly makes something feel … blue?
words_tamia mclean. design_charlotte deangelis.
This article was published in Distraction’s Winter 2023 print issue.
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