From the Black Panther to Beyoncé, the African movement has recently gained traction in Hollywood – and it’s now unapologetically taking the nation by storm. 

Discrimination aimed towards “black looks”–big lips, curly hair, dark skin and stereotypically large derrieres–has resulted in conformity through weight loss, hair relaxers, skin lighteners and even bleach. But why try to imitate when we can appreciate? African-Americans have reached a peak in embracing their culture in recent years regarding fashion, music and everyday lifestyle. 

Bright colors and intricate patterns–traditional in African attire–dominated clothing trends in the first decade of the 2000’s. In what’s called the “Melanin Movement,” black men and women proudly wear colors like royal blue, radiant yellow and varying shades of green that boldly contrast with gold, silver and bronze jewelry. The colors create a visual pop, which highlights the natural beauty of the wearers. An increasing number of black women have done the “big chop”: the act of cutting off dry, heat-damaged hair to let natural, curly hair grow.

Especially popular on social media has been the trending hashtag #BlackIsBeautiful. This hashtag occupies a place on social media where bright colors, curvy hips and curly hair are showcased in photos to celebrate culture and body positivity. 

From afros and freckles to new braiding styles, a vast world of heritage is coming together with through innovative styles; the possibilities for the future are endless.

words_ rachelle barrett photo_clem onojeghuo on Unspalsh