From BBL to weight-watchers — body types are trendier than designer labels. Celebrities are using their bodies as marketing tactics, and the media is falling for it. First it was the Tumblr skinny, then it was Kim Kardashian’s hourglass and now it’s the “it-girl” aesthetic. Using...

From BBL to weight-watchers — body types are trendier than designer labels. Celebrities are using their bodies as mark...