Vibrant, avante-garde makeup looks are being replaced with soft glam—a makeup style known best for fluffy eyebrows, glowing skin and neutral tones. Soft glam is perfect for nearly any occasion, whether it be for work, school or a night out.
- Prep your skin—always. At minimum, use a cleanser and your favorite moisturizer. Having a skincare routine helps your makeup look better and gives you a healthy glow.
- While some may find this step unnecessary, using a primer as a base will extend the wear of your makeup tremendously. Soft glam is a natural look, but that doesn’t mean it can’t last all day.
- Start with a small amount of glowy foundation and build it up as needed. It’s always easier to add more on than to take it away. Use a foundation brush in swirling motions—and don’t forget to blend into neck!
- Use concealer under the eyes and over any blemishes that the foundation didn’t cover. For soft glam, use an exact shade match to your skin (not lighter) for this softer look.
- Loose powder. Pat this underneath your eyes to make sure that concealer stays in place all day. Don’t go overboard though—you don’t want too much powder to cancel out the glow.
- Use cream bronzer to contour in the shape of the number three, starting with the outer corners of the forehead, working your way under the cheekbones and under the jaw. Cream products produce a more dewy, natural look compared to a powder or pressed bronzer.
- Apply cream blush to the apples of your cheeks with your fingertips, sweeping up the cheek bones to create a lifted, softer look.
- Fill in the ends of the eyebrows with your eyebrow pencil then blend the pigment into the hairs with a brow spoolie. As an optional step, use a gel brow product to finish it off.
- Stick with three neutral matte eyeshadow shades here. Begin with a color that matches your lid or is a shade lighter. Next, blend in a bronzy tone to define your crease. Finish with a charcoal color in the outer ‘V’ of the lid.
- Next, add a gold eyeshadow or take some highlight and add shimmer to the center of the lid with your finger. Sometimes fingers can be more precise in packing on intense colors to the lid. Use a larger crease brush to give dimension to the inner corner with a warm brown color. Smoke out the bottom lash line with two darker shades. Get as close to the lash line as possible.
- Use a black eyeliner pencil or gel liner and smudge it out with a small eyeliner brush. Use a brown eyeliner for an even softer soft glam look.
- No false lashes here. Apply mascara with a wiggling motion to cover all the parts of the lashes.
- Use a dark nude lip pencil and lip cream to outline and smooth your lips. Find a color that is a little darker to define the shape of your lips. The must is lip cream. Something light and similar to your lip color will add a nice glow to your overall soft glam look.
- Highlight. This final step may be the most important one. Glowing skin is a huge aspect of this trend, and applying it on the brow bone and high points of your cheek bone will finish off the look.
words_abby podolsky. photo_teagan polizzi. design_keagan larkins.