The popular app DePop has taken the digital fashion industry by storm, quickly becoming a favorite among college students. DePop, founded in 2011, allows users to both buy and sell new and gently used clothes in the comfort of their own home. Whether you’re downsizing your wardrobe or in search of the perfect new outfit, Depop offers a convenient, modern approach to thrifting.
Buying
Finding new clothes has never been easier. At the click of a button, DePop allows shoppers to search, like and purchase items directly through the app. After seeing something you like, you can make an offer at recommended discounts such as 10%, 15% and even 20% off. If the seller accepts, simply add the item to the cart and
it’s all yours.
Particularly popular among Gen-Z, University of Miami students are turning to DePop for affordable, last-minute fashion finds. “I love shopping on DePop, especially when an important event is coming up. Last semester, I was able to find the perfect formal dress on DePop just a week before,” says sophomore Ella Corigliano. Better yet, DePop does not shy away from popular brands. From Frankie’s Bikinis to Zara and Alo, shoppers can find trending brands on DePop at lower than retail prices with just a simple keyword search.
However, DePop is not just a platform for women’s fashion. Men are also turning to the app to buy and sell streetwear, vintage pieces, and everyday basics. Sophomore Aryan Ghodrat has found some of his favorite clothing staples by surfing the app. “I care a lot about my style and try to curate a wardrobe that represents my personality. On DePop, I have found unique pieces that I wouldn’t normally see in stores,” says Aryan.
As menswear resale continues to grow, DePop provides an accessible space for both
men and women to participate in digital thrifting.
Selling
If you are looking for a new side hustle, Depop is just one download away. Junior Victoria Olsen, majoring in marketing, has transformed her love for fashion and thrifting into a successful way to make extra money. Since beginning selling in 2020, Victoria has made over $5,000 cleaning out her closet and listing pre-loved clothes.
Her favorite brands to sell are White Fox, Hazel Boutique, Skims, Lululemon, and Edikted. “I would recommend shipping out your orders in a timely manner to ensure
customer satisfaction and prevent negative reviews,” explains Victoria. With thirty-four 5 star reviews, Victoria has practically become a DePop expert. “Another tip is to ask buyers to leave reviews. It will help boost your items visibility on the app,” she says. Maintaining clear communication with buyers also helps build trust and encourages repeat customers.
Sophomore Ava DeAngelis has also found success on DePop. “I sold my halloween costume and made money back on something I only wore once,” explains Ava. She says the app makes selling quick and stress-free. “DePop has always been a good platform for making use of my old clothes or even new clothes that do not fit me,” says Ava. If you ever order a new outfit that just doesn’t fit right but the return date has
passed, DePop is a great alternative.
Another frequent DePop seller, sophomore Sofia Solimine, shares a similar experience. “After wearing my formal dress last fall, instead of letting it sit in my closet and get no wear, I sold it on DePop for over $200,” explains Sofia. She credits smart pricing and negotiation for her success. “I would tell sellers to set their prices higher than you would originally think because buyers can make an offer and begin negotiation,” says
Sofia. As a seller, you can offer buyers special discounts if they like your item to boost sales and engagement. It is crucial to find a good balance between maximum profit and ensuring your pieces are sold.
As opposed to other resale platforms, DePop includes shipping fees in the price of your item, so sellers do not have to calculate shipping costs separately. The app creates a
specific shipping label custom to each order. All sellers have to do is print and drop off to the nearest USPS store. Another great feature DePop offers is calculating your potential total profit of your listed items, which is helpful to guide your selling strategy.
With just a little patience and consistency, sellers can build a steady stream of sales. If
no one grabs your items on DePop, don’t fret – there are plenty of alternative release platforms such as Poshmark, Mercari, eBay, and Facebook Marketplace. If you have luxury, high-end clothing pieces, The Real Real is another strong option for designer resale. Digital thrifting is taking off, one app at a time with DePop at the center. Don’t miss out on the opportunity to turn your annual closet cleanout into some extra cash and start selling today!
words_morgan mechler. photo&design_leah bahamonde
This article was published in Distraction’s Spring 2026 print issue.
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